Joseph Hoffman and Koloman Moser- foremost artists of the Vienna Secession movement 1897
The Vienna Secession movement- group of young painters, designer, architects etc. that placed an emphasis on the craft and wanted to make things that are useful
Similar to the ideals of William Morris
Strength lie in proportion and materials
Things were thought to be designed, not simply made
Peter Behrens-
the first use of sans serif in running type
the first comprehensive identity defining program
Also built non load bearing walls
Walter Gropious- First director of the Bauhaus
Mies Vanderroeg- Last director of the Bauhaus
Both worked with Behrens
Behrens became the director of the dusseldorf school where he implemented a variety of successful reforms
Sets up a base for the bauhaus
Behrens designs his exhibition hall from the grid system
He joins AEG (basically the german electric company)
Creates the logo for AEG (based off a honeycomb, creates his own typeface) and is kept on as an artistic advisor
Plaketstil- German poster style of simple imagery and style, graphic and abstract, bold dominating type
Began by Lucian Bernhard in 1906 with his poster for priestar matches.
MOVIE TIME!
Today was definitely an easy class, with alot of our time spent watching a pretty interesting film. I really enjoyed seeing the connection between the history of the world and that of the graphic design and artistic world.
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