March 1st

WWI- different design during the war
Allied design soft and illustrative

Axis design more graphic and sophisticated

Ludwig Holowein 1914- reductive form, play with figure and ground, negative space.

1936: germany lost to a black athlete, Jesse Owens 

the poster depicts epic man soaring with wings over stadium

Hitler refers to the role of propaganda in the war effort

he believes the design of germany during the first war to be wrong minded and that they should appeal to the lowest common denominator

posters of the Allies considered to be superior

Holoweins reputation is tarnished due to his work and association with the Nazis 

Edward Mcknight Kauffer 1918- incorporated cubism into his design

there is a generous use of negative space

things become abstract

posters understood based on juxopotion

A.M. Casander- uses abstraction

looking for logic and reason, 

pictoral and illustrative posters, sophisticated design

Dubonnet campaign- constantly in use since it was created

Before WWI there are waves of unrest from the workers

Russian Revolution - 1917 

the russian avant-garde- consists of 3 parts

Cubofuturism- expresses motion through still images

work made out of scrap and whatever is available (cut paper and found objects)

Suprematism- rejects utilitarian function and pictorial representation

Kazmir Meliavich- the essence of art was the perceptual evolution through color

1915- the red and black square

Constructivism- stands as the opposite to suprematism 

Vladamir Tatlin, Rodchenko, and Lissitzky- art must have function, renounce "art for arts sake"

the belief is that art should serve the new communist society

Lissitzky- painter, architect and typogropher
develops the idea of the proun- the relation between art and architecture
the idea of building and how architecture is very utilitarian