1800- first iron printing press, great because iron can be cast easily so more can be made quickly, iron is durable and can apply more force
Frederich Koening- 1814- inventor of the first durable cylinder steam powered press, the double cylinder can produce 1000 prints an hour
Ned Lud- led revolt against technology
Luddites- people who refuse technology
Due to this belief, construction and use of these machines had to be done in secrecy to avoid damage and destruction by the luddites.
Penny papers- cheap and visually conservative, they gave the common man the opportunity to afford a paper, to make up the lost money, these newspapers sold ad space
The first Ad Man- John Goober- 1881- had the first ad agency
The first ad men were brokers of space
Otmar Mergenthaller- 1886- perfected the linotype machine, allowed the user to set an entire line of type at once, 1 person can do the work of 7 or 8
Victorian era graphics- marked by their aesthetic confusion
Victorian era- marked by strong moral and religious beliefs, the victorians loved fussiness
During this era, which is loosely related to the rule of Queen Victoria, you have a rise of the middle class, a rise of people with extra money to spend, these are the people who never had money who all of a sudden have plenty so they buy, and with the rise of these people are the people right next to them to help them spend it. You have a radical decline in the quality of products, with more people around to spend money, people become business people existing to simply sell, so you have people making chairs and what not who arent craftsman or love the craft
Lithography allows for crazy shapes, blends, and gradation
Chromolithography- begins in boston
ephemera- printed documents and things not meant to be collected (dime store novel, movie or show ticket)
scrap cards- chromolithograph prints, great examples of victorian era graphics, produced in mass, not intended as works of art
Victorian era graphics- fresh faced/idealized imagery of children, pattern work, exotic animals, trompe l'oiel, a lot of graphics promoting entertainment, our idea of father christmas comes about at this time
Around this time, a lot of examples of nationalistic pride
The use of color becomes much more evident and common
Chromolithography allows for the print of color on metal
It's around this time that we see the development of American food culture
1901- Quaker oats is developed from the combined effort of various oat sellers (this is also the time we see the development of Aunt Jemima and other brand names, products start adopting personas, developing a relationship with the consumer is important to win their trust)
Popular magazines begin to rise from the mid 1800s- “The Practical Housekeeper” with these magazines, the advertisements both juxtapose and play minds games of sorts ( practical housekeeping woman vs. leibig beef extract ad woman)
reductive style- akin to abstraction
toybooks- created for childrens entertainment
Walter Crane's absurd ABC's- 1874
Ralph Caldecott's Hey Diddle Diddle- 1880
Kate Greenaway's Under the Window- 1879
1840's- Harper's Illuminated New Pictorial Bible which was sold in 64 installments
Harpers Weekly, using engraved sketches
Thomas Nast- father of american political cartoon, he gave us uncle sam, the donkey and elephant, our modern depiction of santa clause, as well as Columbia, He is also credited with beginning the downfall of boss tweed in NY
Short video about William M. Tweed or "Boss Tweed"- U.S. politician who heavily affected the politics of New York City and State around the mid 1800's, he was accused and convicted of fraud, treason, grand larseny, for which he was imprisoned.
John Ruskin- how can you consciously order the lives of society so that everyones happy, this is the beginning of socialistic ideals, he thinks about restructuring society
William Morris- father of the arts and crafts movement, supported the idea of getting back to the loving quality craftwork of making a chair, getting away from the shotty workmanship and produce more quality products, his entire life was a crusade against the ugliness of the industrial revolution, and his list of achievements include but are in no way limited to reviving the medieval art of tapestry making, wrote over 90 books, and was one of the most popular poets of his time